There are many ways to engage your clients today, social media, sales calls, and network marketing. You should assess each strategy and make sure it works for your business. Here are some ideas to help your customers to remember your business.
1 Provide good value over fast service.
Clients that receive a good value-driven service from a knowledgeable employee will have a memorable experience. Fast service is important for your customer service, but you don’t want your customers to feel like they have been rushed. When clients feel that they have been rushed or rude to, they will leave that product or brand.
2 Remember your client’s name
This may sound silly, but remembering that client’s name will go a long way in customer service. Your customers will be more interested in what you have to say when you speak to them by their name.
3 Surprise your customers
Most customers today love surprises. It shows that you care about the customer and not just them buying your products or services. Here are some ideas in how to surprise your customers.
- Thank you notes
- Postcards remembering a birthday
- Send a small gift
- Call them to ask how their product or service is going
4 Give the client what they want
Most of the time we put our products and/or services out there without thinking about whether the customer wants it the way we present it. Focus on your client through survey, polls and asking for feedback on your products or services. Use this information to innovate and create a better customer experience.
5 Go above and beyond
There is an old saying “It’s better to under promise and over deliver, than over promise and under deliver.” It sounds corny, but it is true. Going the extra mile with your products or services shows the customer that you care about them. In the restaurant industry, bringing that extra set of mints can be the difference between a 15% tip and a 23% tip. Go the extra mile and show your customers you appreciate them.
6 It’s not always about money
Yes, we are in a consumer culture where people want to save money on the products or services they buy. That is not the only thing they care about though. Customers should also be reminded of the benefits, time well spent and having a good time with your product or service. This should lead to good feelings about your company. This can be a potent tool in building brand loyalty.
Client satisfaction can be a remarkable experience or a horrible experience; you have the power to create either one. When was the last time you had a great experience with one of your favorite companies? Use a small amount of creativity and effort to create those magic moments for your customers. Gratitude and kindness goes a long way in working with your customers.